This was a very brief, two-day branding project in which I designed a three bottle series for a beer called Falstaff. We had to create a story and identity and use that as our inspiration for the bottles. My idea came from the culture in the northwest, Montana specifically. Life there is just so much simpler and there is a real sense of family and community there. So while designing my labels I wanted to make a more manly beer that someone could pop open after a hard days work while sitting on the porch admiring the mountainside.